Wednesday, March 23, 2011

Fendi: A Designer of Luxury Goods

In 1925, Fendi was started by the young couple Edoardo Fendi and Adele Casagrande. It was originally established in Rome as a fur and leather company in 1918. It's the only Italian firm that has been run by five sisters, daughters of Adele and Edoardo Fendi, after the death of their father in 1954.

One of the designs that is widely renowned are the luxury Fendi handbags including the "baguette" which features a flawless elegance that will certainly compliment anyone's shoulder. In addition, Fendi produces ready-to-wear apparels for men and women, shoes and other fashion accessories. Karl Lagerfeld, who became involved in the business after his marriage to one of Adele's daughter, have brought the Fendi name more famous with his dramatic fur collections and their signature double F logo. Fendi continued to evolve and managed to discover new ways of working with their designs. Amid several designer products, Fendi remained well- known and have moved toward a more high-fashion profile wherein Lagerfeld still holds the title of creative director today. 


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